Our Thought Leadership

These articles are published in a variety of media - online, print and are also available on various social networking sites.

Express Computers

Is this the real thing or is this just fantasy? - While some look at augmented and virtual reality as fun experiences for the future, usually associated with enhancing games and entertainment, here at Persistent we’re part of digital transformation toolkit.

Express Computers

“A Truthful Narrative, Not Fairytales” The Role of Personas and Journey Maps in Digital Transformation - In 2017, digital transformation efforts will continue to leverage social media and gamified user experiences.

Express Computers

“The Long Tail – Selling Less is More” Version 2.0 - The premise of the book is that low-demand products or services can, in aggregate, combine to deliver a lot more business than the few products that sell in large quantities.

Express Computers

Can Google Win the Cloud War? Hard to imagine Google as the David, but this might just be a David versus Goliath matchup.Everyone starting projects in 2017 continues to assess the most appropriate cloud platform on which to work.

Express Computers

“Life is more fun if you play games,” Roald Dahl - The India Smart Cities Mission is just one example of ways to revolutionize and improve city living for all residents, especially with rapidly growing urban areas in India.

Express Computers

The World of IOT - Wiki says: The vision of the Internet of things has evolved due to a convergence of multiple technologies, including real-time analytics, machine learning, commodity sensors, and embedded systems.

Express Computers

IoT and Big Data – Creating The Spine for Smart Cities - Combining the power of Big Data analytics with the ease of access social media offers – the opportunity to radically transform government efficiency, access and transparency is enormous.

Express Computers

The Rime of the Modern Mariner - Without data, technology will wither and die, its span of influence will shrink and its effectiveness will weaken. Data is all around us, but like sea water, without proper extraction.

Express Computers

A high level of friction is an absolute life-saver when it comes to car brakes, but when dealing with sales, digital interaction and user experience, it brings everything to a grinding halt with the same efficiency as a brick wall.

Express Computers

Digital transformation is all about creating new business models and interesting customer journeys while leveraging cutting edge digital technologies with an aim to expedite delivery of products and services to customers.

Express Computers

Loyalty and Gamification isn’t something novel to the hospitality industry. Hotel points and statuses have been there for a long time and reward guests with free upgrades, lounge access or free stays.

Express Computers

Personalization is no longer a luxury. Gone are the days of mass marketing and “one size fits all” approach. Is your company catching up to the trend of Segment of One

Express Computers

Harry Potter and the famed Hogwarts School of Witchcraft and Wizardry. Did you know even the wizards couldn’t resist using gamification?

Express Computers

“Gamification is coming!” gets written a great deal. But what does that really mean?
The three things you need to know about the future of gamification

Express Computers

One of the tenets of gamification is instant gratification. It rides on human psychology and the ability to influence behavior to achieve a desired goal.

Express Computers

Employee onboarding is undoubtedly an important HR function, but is usually reduced to a time consuming and frustrating experience. It is during employee onboarding that the recruits get insights into the company’s culture, processes.

HRTech

Gamify it: Interview with Siddhesh Bhobe

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Express Computers

Gamification of HR processes can change the outlook of tedious and cumbersome HR activities like appraisals, onboarding, mentoring and training

Express Computers

Making Gamification work takes more than just adding game to a business situation. It should integrate seamlessly into work processes, or else it’s guaranteed to fail.

Social media listening, using eMee's social radar is helping Election Commission to keep elections clean.

Computer World

eMee wins Computerworld’s 2014 Data+ Editors' Choice Award for its enormous contribution through Big data analytics and Gamification in making Chennai Express a Blockbuster Express.

Digital Market Asia

Social Gamification backed by advanced analytics and actionable insights is a powerful way to realize the pulse of the audience and is very critical to the movie's success.

Digital Market Asia

A well-defined gamification strategy allows the brand messaging to get internalized in the target audience through experiences which have better recall and relate capabilities.

Virginia Tech

Learn how educators are using gamification and gamified content techniques to infuse interest and excitement in some serious, critical thinking based learning modules.

SocialSamosa

Social media analytics is much more than just data and statistics. Learn how a comprehensive, gamified digital analytics approach fundamentally changes the way brands engage with their fans and audiences.

EnterpriseGamification

Prevailing gamification myths, and a quick gamification reality check for 2014 !

ASTD

How gamification eliminated the drudgery of yearly appraisals while saving thousands of hours and contributing meaningful insights into what drives performance.

HRBuddy

Why gamification must be linked to business goals, and how it should be a lot more than just points and badges.

CIOL

Can we translate social buzz into actual ROI? Can social media buzz around a movie create a mini economic boom and help brands and products ride the wave? Learn How.

Virginia Tech

Learning can be fun too! Use immersive simulations and role-play games to teach complicated fundamentals in an exciting gamified way!

HRLive

How gamification can help in effective employee engagement.

Gamification Co

As more and more enterprises wake up to the potential of gamification in employee engagement, there is also an increasing realization that the applications for social gamification go far beyond kudos, points and badges.

Gamification Co

12 reasons why gamification initiatives fail – and how to avoid that!

EnterpriseGamification

Gamification helps motivate employees and patients to stay fit and healthy!

Drive

Sentiment Analytics is no longer an option.Do you know how your customer is feeling today?

PR

Reconciling gamification to engagement, productivity and motivation for social generation.

PR

Gamification makes it possible to quantify performance assessment through objective metrics and measures.

PR

Online games are no longer the purview of the select few. Employeees are discovering the benefits!

PR

eMee's appraisal system was designed to make the process fun, inclusive, easy, and transparent. It drives continual performance management instead of confining appraisals within the traditional end-of-year event.

norton_folgate_logo

A performance management system is a game in its own right. Validation is by crowd sourcing rather than management. I love the potential for companies who open their mind.

Express Computers

The gamification engine has made a great positive impact on the company's business as customers now relate to the brand, have a better brand recall and prefer to travel with TCabs.

HR Examiner

My jaw dropped when I saw that the first ever comprehensive enterprise management platform using gamification was developed by Persistent Systems, an Indian company, says John Sumser.

iamwire

eCommerce companies in India are mushrooming faster than the dotcoms of the early 2000 boom era. Then why is it that more than 100 eCommerce companies, out of the 200 odd that got founded last year, have gone bust?.

Pune Tech

Talking about concepts from gamification in India to recent successes to the future of Indian gamification, Siddhesh shed some much-needed light on international gamification practices.

Pune Tech

Siddhesh Bhobe of eMee, says that, "A lot of the traditional methods like e-learning or collaborating through team activities and performance appraisals are critical but ineffective since they are so boring."

Pune Tech

The Ninja club is a forum created by techies, for techies, based on a gamified social network called eMee. It was developed at Persistent Systems, and heavily customized by them for BMC. Ninjas get their own profiles and avatars on eMee.

The Smart Manager

Siddhesh Bhobe in conversation with Seetha Natesh @ The Smart Manager

SmartInvestor+

eMee could prove to be an innovative way of influencing desired behaviors with the use of gaming platform and social media concepts in an organisation that values technical talent.

CIOL

As a product and a platform, eMee transforms a mundane task into something visually appealing with a gaming interface, which makes it interesting to interact with, says Persistent's Manjiri Ranade

In The Press

CIOL

Social media presents a unique opportunity to engage citizens in identifying and resolving key issues of the city.

CIOL

Shailja Gupta, Chief Digital Strategist for eMee, wins Wharton’s prestigious social media leadership award for a unique digital marketing approach for a Bollywood movie “Chennai Express”.

PR

Taico's IncentiGames™ 2.0 offering will accelerate workflow knowledge and retention, and redefine HR in the 21st century workplace. It will also Gamify workflows and create exciting content.

PR

Pune-based Siddhesh Bhobe, CEO of gamification company eMee and business head at eMee’s parent company Persistent Systems, cautions that gamification can quickly turn into a “joke” and “die” if company seniors don’t take it seriously.